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A Guide to Trade Promotions Effectiveness Analysis

Pro Tips

Forecast trade spend ROI for promotions

Pro Tips

Side by side showing a messy spreadsheet on the left and a bar chart on the right

Why Spreadsheets Don’t Scale for CPG Sales Teams

Basics

Chart showing sales velocity during and after a promo period

How to Tell If a CPG Promotion Actually Worked

Basics

Pro Tips

From Cost Center to Profit Driver: Rethinking the Role of Trade Spend

Pro Tips

Trade Promotions Analysis and Optimization

Basics